They incentivise you with a $100 Amazon Gift Card. The catch is to answer a ton of questions in multiple surveys over the course of 40 minutes or so. Then, they tell you one more thing... you have to complete one of the deals. I chose to download an app and get to the third level which is a LOT, but I did it fot the gift card. Upon completion of the final task, I went to claim my reward and it is telling me to do another task which involved subscriptions. SCAMMERS!