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I am writing to formally complain and warn other consumers about the subpar quality and deceptive practices of Wow African Wigs. My experience with Wow African has been nothing short of disappointing and frustrating, and I feel compelled to share my story to prevent others from falling victim to their unethical business practices.
After reading numerous negative reviews on platforms such as the Better Business Bureau and Trustpilot, I decided to reach out to Wow African before I even received the wig I had ordered. Despite not providing a specific reason at that time, I informed them that I would be returning the unit. However, upon receiving the wig, I was initially impressed by its beauty and considered keeping it.
Unfortunately, my initial positive impression quickly turned sour when I discovered significant issues with the wig. Despite the description stating that the knots were bleached, I found that only the parting area was bleached on the 13x4 unit. Furthermore, within just two weeks of wearing the wig, the hair went from soft and manageable to matted and shedding excessively, resembling wool rather than quality human hair.
As a result of these issues, I can no longer wear the wig as it looks unkempt and unmanageable. Throughout my interactions with Wow African, I experienced attempts at gaslighting and poor customer service, leading me to seek a refund through Afterpay, which unfortunately was denied.
I urge other consumers to be cautious and avoid purchasing from Wow African. The glowing reviews from influencers on platforms like YouTube, Instagram, and TikTok are misleading and do not reflect the poor quality and deceptive practices of this company. Save yourself the money, time, and frustration by steering clear of Wow African.
I have attached some of the email correspondences between Wow African and myself to provide further context to my complaint. I hope that by sharing my experience, I can help prevent others from being misled and disappointed by this company.
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