Nielsen
Reviews and Complaints

Last month a representative cold called our residence and left her card to contact her regarding being a Nielsen family household. We evaluated and decided to contact her the next week or so. She was not in the area, but conducted the interview and reviewed the contact over the phone. She advised she would email and snail mail a copy of the contract. She did send a copy of the “monthly gifts” to our email. She NEVER sent the contract.

During the interview she insisted on knowing the location of our home computer which we were not going to have monitored. Stated company policy. She established an “install” date and time. After nearly a week of not receiving an email with the contract or the snail mail — - we contacted her. She said the size of the e copy was probably too large and she assured it was sent. I checked my SPAM folders and nothing was sent. We decided we would not take part with Neilsen and directed her to cancel the install. We NEVER received a mailed contract. Our sixth sense told us this entire situation was so “scam like” we want nothing to do with the company. She attempted to entice us to reconsider but no way we’re going to.

The sales Representative was
Merrie Welch [protected]
Respectfully submitted
Joseph and Gerry Repar
Wenatchee, WA.

I used to participate in their survey. About 2 years ago I opted not to participate by not returning their form. Following that and on multiple occasions, a Nielsen representative came to my door, ignoring multiple No Soliciting signs. On one occasion the representative asked my neighbor personal questions about the composition of my household. I called Nielsen and told them to take me off their mailing list. Today I received another invitation to participate in their survey.

I was so afraid. In this guy would not leave my door but a neighbor came and saved me and told him get out are we going to call the police. And then after that I called this company's number and tried to talk to management, and they did not care to hear my concerns. If they ever come back to my house I will call the police on them for sure. Stay away from this criminally run company, who knows what this man wanted to do when he came inside my house? So terrible, I'm still afraid come up I will never answer my door again

My family of 5 was selected as participants on the panel. I informed them I would be out of town until June 20th. They sent equipment around 1st of June so it sat there. I got back and someone left a message on my cell (correct #) to call them back to set up. I tried SO many times and just sat on hold for up to 30 mins each time so ai left messages each time. Never once did I get a call back from anyone. I tried every other day for a week. I also emailed any email contact I could find online and never received a response. I did get one guy who said he's not even associated with the deot I needed but that he would forward my email to them to assist me. That was a week ago. Fast forward to yesterday I received a letter and a big envelope telling me we have been dropped from the panel and here is an envelope to return equipment. I had literally spent hours pulling out everything and clipping each netter to what each family member wanted...explained to my elderly parents how to use them and charge them, went around finding places to plug them in, putting labels on each one so that we don't mix them up. We had to cal to get them set up. Not much help when THEY DONT ANSWER THE PHONE OR CALL YOU BACK! THIS was entirely their fault. I told them not to call the original number they called as it is a messaging service and I dont have access to retrieve. I gave them my cell # when they originally called me when equipment was sent and she recorded the new number. They called me once on that line and told me they would call me back when I got back from vacation. I am disgusted by how much work I put into this, to be dropped because they can't call people back! On every voice-mail I left my correct cell number. I wanted to make a difference. I wanted to help. Never again what a horrible experience. Also keep in mind you have to wear these monitors on your body everywhere you go. Now all equipment that came nicely boxed is tossed into a large bag. So stupid, they must waste an incredible amount of money.

Dear Neilsen,

We are having huge difficulties with your subsidary Brandbank Ireland, they are acting very aggressively and in a market place where we have no option but to use them.
We are a small family owned business and are struggling during a global pandemic your business here in Ireland has refused to engage at all in this and refused any reasonable offer including
€5, 400.00 for 68 images.
They have subsequently removed access to our portal so ensuring we cannot access the information we need to raise a proper complaint.
We have being left with so little option we have raised a complaint with the Competition authority here in Ireland
CAS-147070-Q0Y8V4 is the reference for your follow up.

In addition our access was ended earlier than our completion date so the sum of €1, 100.00 is owned to us.

We will seek this payment through the small claims court if necessary.

We are upset and annoyed at the way this has being handled the abusive nature of AC Neilsen is surprising in the least,
Kindest Regards,

Vincent Hughes

Managing Director

Frontier Foods

Amazing Brands Our Business

Take a look at Our Company Brochure

Winner Best Company Culture 2020 with Action Coach

Winner Best Performing Large Business 2nd Quarter 2021 with Action Coach

[protected]@frontierfoods.ie

Dublin: +[protected]

Mobile: +[protected]

Unit 43 Premier Business Park

Ballycoolin Road, Dublin 11

Ireland

D11 DY92

www.frontierfoods.ie

Neilson contacted me to engage in a phone survey in return for monetary compensation. After a considerable amount of time spent on their data mining, their rep asked me my preferences for radio/TV. She then asked about my ethnicity. She evidently did not agree with my answers, so she hung up on me.
Neilsen then sent me another letter again asking me to participate in their survey. When I called the number on their letter, they told me the case had been closed. So, not only my favored media was cheated on their ratings, but I was cheated on the monetary compensation I was promised.

I participated in their survey because I thought it was useful for companies to know what people are watching and listening to. What I got was a survey asking about my product preferences and things like whether I'm looking to buy a new home. Then came the phone calls. I stopped counting the calls at 8. They come at 10:00 PM possibly because my area code is Arizona although I'm living on the east coast.

I worked in "The Field" for almost 15 years for this company. I chuckle when I read the many horror stories about the problems with the equipment installation and ongoing problems after. Each home thinks their installation was a unique problem for the company when the truth is every home was a problem for the company. This is not due to the dedication of the Field employees. The equipment never really worked to begin with outside a laboratory. The upper management kept their distance from the known ongoing problems maintaining a constant state of Plausible Denial. It was truly a daily nightmare for all involved. I could elaborate for weeks about the limitations, lack of quality and demographic manipulation I witnessed daily.

I also conducted quality audits with the E&Y accounting firm to gain market certification in more than 5 markets so I state the proceeding with great conviction.

Those responsible know who they are and should be ashamed of their behavior. If you ever have a chance to work for or with this company, you will be much further ahead if you choose not to get involved with them.

It has been more than 2 years we have been providing readings for nielsen. Today, I called nielsen to add new equipment to their feed and guess what? After getting my house readings for two months without compensation they told me our household was no longer participating... Really?
No letter no phone calls? No notifications... Is this how you treat the participating households? The person who took my call indicated no readings were taken from our home, however, equipment was perfectly functioning and prompting us to comply with the requests.
We were told no reading were coming from our house...…really? And was nielsen planning to inform us we no longer were participating in the program... This is how you treat the participating households? Shame on you! Shame on you!

Why doesn't Nielsen Company fire a racist manager?

Tanner William Tate's LinkedIn is https://www.linkedin.com/in/tannerwilliamtate

If you take a look at today's society, there are several news stories about companies firing employees for racism. I did a brief google search, and here are some headlines I found:
1) teacher fired after calling student the ‘n-word' at Virginia school
2) how one stupid tweet blew up Justine Sacco's life
3) Campbell Ewald's CEO has been fired amid fallout over a staffer's racist email
5) comedian Shane Gillis fired from ‘Saturday night live' for racist remarks
6) 13 Philadelphia police officers to be fired over racist Facebook posts
7) Roseanne Barr blames Sara Gilbert for being fired over racist tweet
It is clear, that there are good companies out there that will do the right thing and fire employees for racism - no matter how high the wrongdoers are on the corporate ladder.

However, one company that has not appeared to fire an employee over racism is The Nielsen Company. Not only did a member of management call an employee a Chinese racial slur, this individual has also tweeted several racist tweets. He has also posted things online that can be considered sexist, homophobic, and one tweet can be considered anti-Semitic.

David Kenny (CEO and Chief Diversity Officer) of The Nielsen Company was informed. However, since it appears the individual still works at The Nielsen Company, then one might wonder how come some companies fire employees for racism, while others might not?
I think this is one issue all companies need to be united on. Especially large companies that have Chief Diversity Officers.

Message to The Nielsen Company,
If you are reading this, how come you have not fired the manager for racism?

Pay by Race: Racial Discrimination in the Nielsen TV Ratings

The Nielsen Company (also known as the Nielsen TV Ratings) is an industry leader in measuring how many people watch traditional TV. They have thousands of Nielsen TV Families who have boxes installed which monitor what they watch. They measure demographic data such as race of household, age of household and number of household members. However, the way that they recruit homes can be argued as racist.
For their local people meter markets such as Seattle, New York City, San Francisco, Los Angeles, Baltimore, Washington D.C., Atlanta, and many others, the race or ethnicity of the "primary person who rents or owns" determines the household compensation over 2 years. If the household is Black or African American, they start out with a $150 check and a check every 6 months to total up to $525.00 over 2 years for alternate homes. If the home is Asian, the home would qualify for up to $900.00. However, if the home is Native American or Samoan, the home would only qualify for up to $425.00 over 2 years on their gift chart.
While, I am only giving examples with the alternate homes, the basic homes have slightly more compensation, but it also depends on race as well. The same criteria applies. Just basing it on race and the gift chart alone, for basics, it can be the difference between $800.00 for Black/African American homes over 2 years compared to $950.00 for Asian homes to just $700.00 for Native American or Samoan homes.
The difference between alternates and basics is the basic is the first home Nielsen selected for that recruitment cycle. If the first home does not sign up, the alternate is a home nearby in the area that signs up. Usually alternates start from the house to the left of the basic home, and then it goes down a list. The alternate homes are not really random in a purely random sense as it is predictable where alternate 1 is. Then alternate 2 is usually the home to the left of alternate 1 and so forth.
For both alternates and basics, the ethnicity with the highest compensation are Hispanic homes that speak more Spanish than English at home. These homes qualify for up to $2000.00+. However, if the home is Hispanic and speaks more English than Spanish at home, or only English at home, their pay drops to only $605.00 over 2 years on the gift chart for basics, and only $395.00 over 2 years for alternates. The next race-based tier starts at $700.00 over 2 years for basics, and $425 over 2 years for alternates, but one criteria is the home has to be non-Hispanic.
The frequency of checks is another thing Nielsen uses to differentiate by race. Hispanic Homes that speak more Spanish than English at home, and Asian homes get paid a monthly amount while Black/African American, Hispanic homes that speak mostly English or only English at home, Native American, Native Hawaiian, and Samoan homes get paid a check every 6 months. This disparity of pay is concerning.
If you are approached by a Nielsen TV Ratings salesman or saleswoman, and if you get to see your gift chart, you will notice codes at the top right corner of the page. Here is the breakdown for alternate gift charts grouped from lowest to highest: 100A, 50A 150A, 150AM, 250AM and 350AM. For basics they run: 150B, 100B, 200B, 200BM, 300BM and 400BM. The initial number before the A or the B means their initial check is that much. If a gift chart ends in A or B, their checks come initially and every 6 months. However, if a gift chart ends in BM or AM, their gift charts come monthly after the initial check.
The reason why 100A is lower than 50A for the gift chart is because the checks at 6 month intervals are lower, and if you add everything up, it equals a lower amount over 2 years. This would also apply for 150B and 100B with 100B being a higher compensation than 150B for the gift charts. The 100A and 150B is for Hispanic homes that speak more English than Spanish at home, or only English at home. These homes are valued the least in the Nielsen TV Ratings local people meter gift chart compensation system. While just analyzing the gift charts, all races and ethnicites will get paid more than Hispanic homes that are classified as "English Dominant." English Dominant homes are Hispanic homes that speaks more English than Spanish at home, or only English at home.
The company also uses a thing called a "DCI, " and it stands for "discretionary cash incentive." DCI was at one time given in cash, but is now given on a prepaid Visa Gift Card. DCI is also race-based. For example, if a Native American, Native Hawaiian, Pacific Islander or Samoan home with 2 adults and no children (aged 35 years of age or older) sign up, they would not qualify for any DCI. Other races and ethnicities qualify for DCI in the sum of $50 per person, or $100 per person as a one time sign-up incentive given during install to adult(s) 18 or over. I have heard stories of homes get up to $700 in DCI just for signing up because of the home's race. These are extra incentives on top of the gift charts and are optional incentives that "Membership Representatives" may offer to get a home to sign up.
Not only does Nielsen practice racial discrimination by paying Nielsen Families by race, they also practice age discrimination by discouraging 55+ or senior citizen families from being recruited in several markets. If a home is 55+, they could be put on a many month "demo hold" meaning they can not be installed right away due to their age as homes of their demographic are not needed.
Alternate homes also have a thing called "TAR." A home has to match a TAR criteria to be eligible to sign up. Some weeks, I have seen "NON-ASIAN" or "NON-BLACK" or "NON-HISPANIC" pop up on TAR. This means to match that TAR, the home has to be NOT that race. If it shows up as "NON-ASIAN, " then it means find a home to sign up that is not Asian.
Due to the TAR criteria for eligible homes, I have even heard that there was a member of the Seattle market who would falsify her interview data just to get a home into the system as the home would be TAR ineligible otherwise. Because she was falsifying demographic data, that meant the demographic data sent to the Nielsen server was purposely inaccurate.
Race-based compensation may be a little complicated at first. However, Nielsen Membership Representatives who need help on determining household compensation can use a Nielsen created "incentive tool" on their iPhone while recruiting. After entering in some information like household's race and age, it will come back with which gift chart to use, and how much DCI (if any) can be offered. One might wonder, how many other companies (besides Nielsen) have a race-based compensation calculator?
Bottom line, Nielsen has been operating for a long time, and one would hope that in today's society, the Nielsen Company will stop paying Nielsen Families on the basis of race. Discriminatory practices based on race and/or age is plain WRONG!

Nielsen TV ratings pays homes by race as they have gift charts based on race. For example Black/African American homes are paid less than Hispanic homes that Speak more Spanish at home. Samoan and Native American homes are paid the least. Also their manager Tanner William Tate of the SWAT team for the Nielsen TV Ratings or Nielsen company is a racist. There is info at www.ratingstruth.com about his racism.

To Whom This May Concern:

I just received an email on my WORK email at that (oumari.[protected]@nielsen.com) indicating that I owed your company some money. I have NEVER had an account with you guys (specsavers)

The individual who contacted me was named Winnie Cheong, and she just wrote me from this email () and this is the email she just sent me:

Hi,

Any chance of getting this invoice paid, please?

Many thanks.

Best Regards,

Winnie Cheong
Collections Manager
Accounting Department

I am not responding to the email NOR opening the attached pdf document in case it is a phising email. In the event that that is the case, kindly let me know, as I have never had an account with you guys. You may reach me on my work email of oumari.[protected]@nielsen.com

Thank You,

Oumari Yorke

Usually ignore their call due to caller ID. But last night the phone rings at 9:53PM. Looked at caller ID and saw it was Scarborough again. This time I picked up, and asked if this person if he knew what time it was, he told me 9:53PM my time and 12:53 from where he was calling from. I then informed him it was illegal to call after 9PM, but this idiot started arguing that he could legally still call. I called bs on this and informed him I would was going to complain to the FCC, all the while he still said he could call after 9PM. Told him to never call again and hung up on him. FCC will hear about this...

First - this survey is a BIG BS. If companies trying improve quality, service etc - they shouldn't hire Scarborough Research. Just open complains about Comcast, Verizon, GM, Ford, food suppliers, TV or radio etc - and this is a 100% EVALUATION . Why I need to spend my time to respond for $ 2 or $ 5 (45 min-1 hr) or talk with somebody on the phone. If you want my survey - please pay minimum $ 50 -75 and people will spend time to answer smart and stupid questions. $ 5.00 ? This is a MINIMUM WAGE according to US Gov.? WOW - Scarborough Research - call McDonald employee - they make $ 10-15 per. hr. How far - WE THE PEOPLE - can take this anymore. WOW AMericans - time to wake up.

The company tracks the sales of music and other media in the Internet. I have published my songs in the Internet and asked this company to provide the sales report. However, the company informed me that they couldn’t find my songs at all. I have tried different approaches and sound scan, but the company refuses to give any details about the sales and tried to persuade me that my songs weren’t in the Internet. People, please help to change the opinion of this company and get reports.