Discovery Channel review: You tend to run the same commercials almost every break

I understand how it TV marketing works. You are trying to reach as many

viewers as you can with your advertisers message(s). I also understand that a large percentage of your viewers may not be able to watch but perhaps an hour or two of your broadcasting. This may be all they see for the day, maybe for the whole week. So, showing the same commercials to that part of your market makes sense. BUT...what about your real hard core fans? Depending on the programing, there are those of us who might just leave the your channel on for the entire afternoon or evening. That is, they might like to, but by the time they see/hear the same Burger King jingle, or any number of others that you run dozens of times in a relatively short period of time, they wind up changing the channel. Your viewers leave you not because your programing is bad, but that they simply can not stand to be inundated with the same commercial over and over and so out of desperation, they reach for the remote. Is that your goal? Are you happy picking up a few "stray" viewers and losing your hard core viewer market?

I think your team should be able to come up with a solution, or at least a way to make it more tolerable so that you can show some consideration to your loyal viewers. By the way, your company is of course not the only one with this problem. But, why not show some creativity...be a leader and come up with a better way to manage this problem.